Votre stratégie marketing anéantit votre business, et vous l’ignorez !
Your go-to-market is killing your business, and you don’t even know it!
It’s no longer about what you sell, it’s about how you sell. Customer expectations have skyrocketed over the last several years, and companies need to make it easy and delightful for prospects to learn about your product and buy it. But most of our go-to-markets do the opposite. We build complex qualification rules, we ask people to fill out long forms, we prioritize rep fairness over prospect experience, we respond to leads in days, and we are not adapting to the marketing channels that buyers rely on the most – our existing customers.